Posts

Building Your Marketing Machine

Many businesses struggle to create consistency in their marketing because they don’t have a marketing machine that will produce leads or identify warm prospects at will. Consulting companies, in particular, are vulnerable to variability…

B2B: Top 10 Things that the customer wants

We are an egocentric country. We always want the newest thing. The best products. And products that are going to improve our status, our career level or our monetary gain. Now, this behavior is not limited to one area of our life, it is…

Make Your Email Signature Count!

  In our efforts to be lead generation marketing machines, sometimes we forget to do the most obvious little things -- like promoting newsworthy information in our signature line. Here's a good example of making good use of your…

LinkedIn You're Looking Good!

Marketers have long known that LinkedIn is the best place for B2B social media marketing. I often tell the story of getting a $50,000 contract, which went from call-to-closed in less than 24 hours, all because we’d met one time at a conference…

Don't Let Measurements Kill Your Inbound Marketing Campaigns

I’ve seen too many marketing campaigns die because they weren’t 100% successful right from the outset.  I’ve seen too many business owners frustrated that their campaign didn’t produce immediate results.  Especially inbound marketing…