Marketing with Purpose


What’s your business purpose?

Really, think long and hard about it. Why do you do what you do? There is a reason that you chose to start your business (other than money of course…)

What was it?

Has it been lost in the piles of papers on your desk?

Are you drowning in a sea of BUSY-ness?

For many business owners, we lose sight of why we’re doing what we do. Not because we lose faith it our ideals, but because we become so overwhelmed with trying to be successful that we forget why we started our businesses in the first place.

So, take a step back.

Think. Really THINK!

When you first started your business, what was the answer to the question, why?

  • Did you want something, and couldn’t find it out in the world?
  • Do you have a passion for what you do?
  • Is your approach unique?

Watch Simon Sinek, What’s Your Why?

Create a marketing purpose statement.

A marketing purpose statement is different than a mission statement.  Most visions statements and mission statements are garbage. They’re mashed together by committee and watered down until the words have no true meaning.

Your marketing purpose statement (MPS) should define WHY you do what you do.

You don’t HAVE to share this purpose with your clients. BUT… it should be an internal motto for you and your team members.

Your marketing purpose should drive your business decisions.

For example, Tornado Marketing is about getting sales results. Period. Companies come to Tornado Marketing to disrupt marketing efforts that aren’t working. In my opinion, marketing that doesn’t accelerate sales is just pretty busy-work.

I don’t want to work with clients who just want a marketing brochure created. I want to work with clients who want a marketing transformation. My marketing consulting services have changed over the 15 years I’ve been in business. But my purpose has stayed constant.

Final thought: Decide on a marketing purpose statement. And then tell everyone that is internal to your business. Your accountant, your employees, your assistants, your family members (yes, they are important because they keep you grounded and reminded of why you work so hard), everyone who is involved in the inside of your company.

Adrianne Machina Tornado Marketing