The Badgers Make ‘Em Believe Mantra
Rumor has it we have a pretty good basketball team here in Madison, WI. With the start of March Madness over the weekend, the Wisconsin Badgers are national favorites to make another deep run in the tournament this year. This season held a lot of high expectations for the Badgers, a program that has historically flown under the radar with consistent regular season play, yet disappointing post season results. Because of these past perceptions, the Badgers adopted the “Make ‘Em Believe” mantra, in reference to those that dare doubt the success of this team.
But suddenly, there aren’t many doubters left.
This year, the Badgers are not the beloved underdogs, facing an uphill battle. They are one of the top seeds with a target on their backs. They have changed the way others see them through hard work and undeniable results.
If you’re in a position where you feel like you are unknown and ignored, take a cue from this group of young, college boys and make ‘em believe! And if you’ve already reached the top, be careful not to give in to the desire to take it easy. Keep working to maintain the high standard you’ve built up.
Just like basketball, your business will need strong leadership, a common mission, and teamwork to stay competitive and relevant. The best teams are those where every player shares the same goal and pursues that goal every day, together. Take time to get your business on the same page now and it’ll save a lot of time down the road.
If you need some help figuring out what the goal of your business is, or how to get your marketing to a place where you can achieve that goal, check out my Marketing Consultation Services, shoot me an email or leave a comment below!