Creating Content When You Don’t Feel Creative

When you think of creativity, what comes to mind? For me, it’s usually some form of art. A poem, a painting, a song, a photograph. I think this is what most people picture when they think of creativity. Art is inherently creative, and we as humans crave the beauty and soul that is often poured into it. But have we been limiting creativity?

content creation, creativity

Image Credit: Linus Bohman

Is it not creative when a teacher comes up with an improved method of teaching algebra or when the computer programmer designs new software? Ultimately, we know it is, but we can easily forget that creativity doesn’t always have to be some dazzling, mind-blowing, awesome display of evocative work. It can be found in the mundane moments of life when you just need to make something easier. Invention is birthed out of necessity, right?

We all want to be more creative. Or at least, we’d like to think we could be if we just had more time. But one thing I’ve learned is that time doesn’t just magically appear, waiting to be used. We make time for what’s important to us.

Is content creation important to you? Is it something your business values, and spends valuable time on? If not, it should be. It’s become a marketing must-have to create pieces of information and value to potential customers in an interesting, fresh way that will, hopefully, connect them back to your business when they need it. Content creation can be hard, but it doesn’t have to be daunting. It often takes time, effort, patience, and the right spark; there’s no one end-all, be-all formula to get it done. Setting realistic expectations, giving yourself ample time to make good content, and learning what tools to use is a good place to start.

Questions to Ask Yourself

First, ask yourself a couple questions. What areas do you excel at creating in? Where could you use some help? When do you create your best work – in the morning before anyone else is awake, or at night once the rest of the world has fallen asleep? Knowing the answer to these questions can be a good place to start if you’re just getting into making creation a habit. Create time and space for yourself to come up with a few different ideas for good, quality content that will reinforce who you are as a brand.

Edward De Bono, the author of Six Thinking Hats, said “Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practiced and nurtured.” I couldn’t agree more! It’s always hard to do something consistently until you start doing it consistently. Make room to be creative and it will eventually start to feel more natural.

If you need some more help getting started creating content for your blog and online marketing strategies, start by downloading our content creation calendar, which comes with 3 Getting Started Videos.