Facebook Live Video

On April 8th, 2016, Buzzfeed broke the record for the amount of people watching a video live at the same time, when more than 800,000 people simultaneously tuned in to watch a Buzzfeed Facebook Live video entitled, “Watch us explode…

The Demise of Google Plus and Why It Matters

Reportedly, Google is separating itself from Google Plus. The social network boasted clean, easy features and greater satisfaction from its users than Facebook, but it could not solve the problem of getting enough people to migrate over…

LinkedIn You're Looking Good!

Marketers have long known that LinkedIn is the best place for B2B social media marketing. I often tell the story of getting a $50,000 contract, which went from call-to-closed in less than 24 hours, all because we’d met one time at a conference…