Building Your Marketing Machine

Many businesses struggle to create consistency in their marketing because they don’t have a marketing machine that will produce leads or identify warm prospects at will. Consulting companies, in particular, are vulnerable to variability…

The difficulty of consistent marketing

John Jantsch asked his readers today to answer 2 questions: What is the easiest part of marketing? What is the hardest part of marketing? And it got me thinking...   I would have to say: 1. The hardest part of marketing is doing…

B2B: Top 10 Things that the customer wants

We are an egocentric country. We always want the newest thing. The best products. And products that are going to improve our status, our career level or our monetary gain. Now, this behavior is not limited to one area of our life, it is…

5 Mistakes To Avoid On Your Website

A website says a lot about a company. It communicates a lot of essentials about your brand, like its personality, voice, and the value it claims to offer. Here are 5 mistakes to avoid on your website that could be turning visitors away,…
immediate marketing results

Want Immediate Marketing Results?

Me too! I love quick wins, fast starts, immediate marketing results... BUT... my experience has shown, whether it's weight loss or marketing, when you first start a new initiative, you exert a ton of energy, but it doesn't always feel like…

Make Hay While the Sun is Shining

There’s an old adage that instructs us the “make hay while the sun is shining." It dates back to the 1500s when farmers literally had to make their own hay by cutting, drying, and gathering it by hand. But wet hay is of no use to a farmer,…

Make 'Em Believe - Badgers, Basketball, and Business

  The Badgers Make ‘Em Believe Mantra Rumor has it we have a pretty good basketball team here in Madison, WI.  With the start of March Madness over the weekend, the Wisconsin Badgers are national favorites to make another deep…

Make Your Email Signature Count!

  In our efforts to be lead generation marketing machines, sometimes we forget to do the most obvious little things -- like promoting newsworthy information in our signature line. Here's a good example of making good use of your…

Don't Let Measurements Kill Your Inbound Marketing Campaigns

I’ve seen too many marketing campaigns die because they weren’t 100% successful right from the outset.  I’ve seen too many business owners frustrated that their campaign didn’t produce immediate results.  Especially inbound marketing…